Your QA Scorecard Is Probably Measuring Yesterday’s Customer Experience
Contact center QA scorecards are designed to define what a good customer interaction looks like. But how often does that definition change? Customer expectations, products, regulations, channels, and business priorities evolve constantly, while many organizations continue scoring agents against criteria created years ago. Conversation intelligence gives contact centers an opportunity to continually ask a more important question: are we still measuring the behaviors that actually produce good outcomes today?